River on fire? // Fire - cdespinosa's posterous

See below for CDEspinosa's thoughtful take on the implications of the $200 Kindle Fire.

Of course this gadget is no "iPad killer" (as the consumer/Luddite media is "analyzing" endlessly). 

But what consumers get for their two hundred bucks is access to the classics -- the story of the Trojan Horse, to be specific -- and on an ongoing basis. 

Of course, we are all aware (though it's not always not top of mind) that Amazon knows everything about what and how we read on our Kindles -- they have always been two-way devices, though the Amazon upstream has been largely ignored. 

But now -- presuming the Silk browser isn't too lame for practical use -- the upstream will include your Web browsing choices, clicks, and text. 

Of course, the Big A promises to anonymize all that stuff -- along with your username/passwords, outgoing Web email addresses, etc. on the way up the EC2 river, all in the convenient context of "simplified" downstream data. (Yes, you can turn off the caching; I am sure it's about as easy as fixing Facebook privacy.)

It's as if the Trojan Horse got delivered COD. Brilliant!

(from http://cdespinosa.posterous.com/fire)

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Fire

I don't comment on Apple products or development here, but I'm absolutely fascinated by the Amazon Fire announcement today, and it has nothing to do with the iPad.

Lost in the "Is it an iPad Killer?" hype is the audacious introduction of the Silk browser. Under the guise of increasing speed (on WiFi; there is no 3G Fire where download speed would be a larger issue), Amazon is performing astonishing jujitsu on Google.

The "split browser" notion is that Amazon will use its EC2 back end to pre-cache user web browsing, using its fat back-end pipes to grab all the web content at once so the lightweight Fire-based browser has to only download one simple stream from Amazon's servers. But what this means is that Amazon will capture and control every Web transaction performed by Fire users. Every page they see, every link they follow, every click they make, every ad they see is going to be intermediated by one of the largest server farms on the planet. People who cringe at the data-mining implications of the Facebook Timeline ought to be just floored by the magnitude of Amazon's opportunity here. Amazon now has what every storefront lusts for: the knowledge of what other stores your customers are shopping in and what prices they're being offered there. What's more, Amazon is getting this not by expensive, proactive scraping the Web, like Google has to do; they're getting it passively by offering a simple caching service, and letting Fire users do the hard work of crawling the Web. In essence the Fire user base is Amazon's Mechanical Turk, scraping the Web for free and providing Amazon with the most valuable cache of user behavior in existence.

And all of this on Google's dime. They use a back-revved version of Android, not Honeycomb; they don't use Google's web browser; they can intermediate user click through on Google search results so Google doesn't see the actual user behavior. Google's whole play of promoting Android in order to aggregate user behavior patterns to sell to advertisers is completely subverted by Amazon's intermediation.

Fire isn't a noun, it's a verb, and it's what Amazon has done in the targeted direction of Google. This is the first shot in the new war for replacing the Internet with a privatized merchant data-aggregation network.

(9/28 8:45 PST Removed "privacy and." The piece is about data mining and aggregation, there's no argument about privacy concerns at all, but people are reading that into it.)

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